Daphne Nkosi

If buyers were rational, selling would be easy. You’d line up the facts, show the numbers, and they’d say yes. But that is not how people buy. They hesitate, they overthink, they commit and then back out, and they tell you it’s about price, but it’s usually about risk . Understanding buyer psychology is not about manipulation. It’s about respect. It’s knowing that behind every “let me think about it” sits a human being with a fear, a story, and a reputation to protect. And when you start...

When your sales team is underperforming, it does not just hit your numbers, it hits your confidence. You’ve invested in people, provided leads, maybe even paid for training. Yet results stay flat. Deals stall. You start to wonder: Is it the team? The market? Or me? Here’s the truth, it’s rarely just one thing. Turning sales performance around takes more than another motivational talk or tightening KPIs. It requires looking beneath the surface, understanding behaviour, and rebuilding the...

The majority of entrepreneurs start their companies with vigour and conviction. Being your own boss at last, bringing an idea to life, and helping clients feels exciting. Passion gets you through difficult decisions and long nights during those first few months. However, passion has its boundaries. Eventually, invoices mount, cash flow becomes erratic, and delivery pressure increases. Maintaining a business requires more than just having a strong sense of care. Is Passion Enough to Run a...