Daphne Nkosi

You have done everything “right.” You have also set the targets, trained the team, built the marketing plan. And yet, something’s still off. People aren’t doing what you expect. The sales team drifts, processes stall, and clients hesitate. It’s frustrating, because on paper, it should work. The problem isn’t effort or talent. It’s that your strategy assumes people act logically. In reality? They act like humans, emotional, habitual, and gloriously unpredictable. That is where a behaviour-led...

You have spent weeks refining your website. You have listed every service, explained every benefit, and presented your credentials with care. On paper, it’s perfect. But the enquiries? Barely moving. It’s frustrating because you’re saying all the right things, or so it seems. The truth is: most founder-led businesses are speaking to the wrong part of the brain. Your marketing might make sense, but it doesn’t make people feel. And if it doesn’t feel relevant, it gets ignored. Why Does Logical...

You have filled your content calendar, optimised your website, and improved your advertisements. You are consistent across platforms, active on LinkedIn, and visible on Google. Yet conversions remain flat. People browse, like, and even click, but they never buy. It's frustrating because you believe you’re doing everything “right.” The truth? Most businesses design their sales journeys around logic and assumption, not behaviour and observation. Real people don’t move through neat funnels. They...